Cookie Policy
Last updated: 5 February 2025
Introduction
This Cookie Policy explains what cookies and similar technologies are, how SF Web Solutions Private Limited ("we", "us", or "our") uses them on our websites and in our web applications, and how you can control your preferences. We want you to understand our practices in plain language.
What are cookies? Cookies are small text files that are stored on your device (computer, tablet, or phone) when you visit a website. They help the site remember your choices, keep you signed in, understand how you use the site, and sometimes support advertising. We may also use similar technologies such as local storage or pixels where relevant. In this policy we use "cookies" to refer to cookies and these similar technologies where applicable.
Legal context
In India, the Digital Personal Data Protection Act 2023 (DPDPA) and related guidance apply to the processing of personal data. Where cookies or similar technologies collect or use data that can identify you (e.g. IP address, device identifiers, or usage patterns linked to you), we treat that as personal data and obtain your explicit consent before using non-essential cookies, in line with our Privacy Policy. This Cookie Policy describes the types of cookies we use and how you can give or withdraw consent.
Types of cookies we use
We use the following categories of cookies on our websites and, where relevant, in our products:
- Strictly necessary: Required for the website to function (e.g. session management, security, load balancing). These do not require your consent under applicable law but you can block them via your browser (some site features may then not work).
- Performance / analytics: Help us understand how visitors use our site (e.g. pages viewed, time spent, errors). This helps us improve performance and user experience.
- Functional: Remember your choices (e.g. language, region) and provide enhanced or personalised features.
- Advertising / marketing: Used for remarketing, interest-based advertising, or measuring ad effectiveness. We only use these where you have given explicit consent. If we do not use such cookies, we may remove or hide this category from our consent banner and from this policy.
We will not use non-essential cookies (analytics, functional, or marketing) until you have given your consent through our cookie banner or settings, except where otherwise permitted by law.
Purposes of each category
| Category | Purpose |
|---|---|
| Strictly necessary | Site operation, security, session and authentication, load distribution. Cannot be disabled without affecting core functionality. |
| Performance / analytics | Measuring traffic, page views, and interactions to improve site performance and content. Data is typically aggregated or anonymised where possible. |
| Functional | Remembering your preferences (e.g. cookie choices, language), and enabling features like forms or personalised content. |
| Advertising / marketing | Delivering relevant ads, measuring ad effectiveness, and remarketing. Used only with your explicit consent. |
Cookie consent and control
In line with India's DPDPA and our commitment to user control, we use an opt-in approach for non-essential cookies: we will only set analytics, functional, or marketing cookies after you have given your explicit consent (e.g. by accepting them in our cookie banner or in the cookie settings on our website).
You can change your mind at any time:
- Use the "Cookie settings" or "Manage preferences" link (typically in the website footer or in the cookie banner) to withdraw consent or adjust categories.
- Use your browser settings to block or delete cookies. Note that blocking all cookies may affect site functionality and your experience.
Withdrawing consent will stop future use of non-essential cookies from the point of withdrawal; it does not delete cookies already placed, but you can clear them via your browser. For more on how we process personal data, including data collected via cookies, see our Privacy Policy.
Third-party cookies
Some cookies are set by third-party services we use, for example:
- Analytics: We may use services such as Google Analytics to understand how visitors use our site. These providers may set their own cookies; their use is subject to their privacy policies and our consent mechanism.
- Embedded content: Pages may include embedded content (e.g. videos, maps). That content may set cookies; we do not control these, and we encourage you to check the relevant third-party policies.
- Other third-party tools we use for support, marketing, or functionality may also set cookies when you have consented to the relevant category.
We select third-party providers with care and require them to process data in line with our instructions and applicable law. For details on data sharing, see the "Data sharing and third parties" section of our Privacy Policy.
Retention and expiry
Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.
Typical retention for our cookies:
- Strictly necessary: usually session-based or short-lived (e.g. up to 24 hours) for security and session management.
- Analytics: often between 12 and 26 months, depending on the provider and configuration.
- Functional: typically up to 12 months or until you clear them.
- Marketing: as per the relevant provider (e.g. up to 13 months); you can clear them at any time via your browser.
Exact expiry may vary by cookie and provider; you can inspect and delete cookies in your browser settings.
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will be revised when we make changes. We encourage you to review this page periodically. Where changes are material, we may notify you via our website or other appropriate channels. Continued use of our website after the effective date of changes constitutes acceptance of the updated policy to the extent permitted by law.