Google AdsBing AdsPPC

Paid search that drives pipeline—and proves ROI

We run search engine marketing and PPC campaigns for businesses in Hyderabad, India, and globally. Google Ads, Bing Ads, and conversion-focused paid search so you get predictable leads and clear ROI.

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When paid search doesn’t pay back

Spending on Google Ads or Bing without strategy, tracking, or optimisation leads to wasted budget. We help you turn paid search into a predictable channel.

  • You’re spending on ads but can’t tie spend to leads or revenue; attribution is unclear.

  • Cost per click or cost per acquisition is too high; you need better targeting and landing pages.

  • You don’t have time or expertise to manage campaigns and optimise bids and creatives.

  • Competitors seem to dominate search results; you need a structured SEM strategy.

  • You want a partner who focuses on ROAS and CPA, not just clicks or impressions.

How we approach SEM

We build and manage paid search campaigns with clear goals, tracking, and optimisation. From keyword research and ad copy to landing pages and conversion tracking, we focus on ROI so you know what’s working.

  • Campaign strategy: keyword research, audience targeting, and budget allocation aligned with your goals.

  • Ad creation and testing: compelling ad copy and extensions that improve CTR and quality score.

  • Landing pages and conversion tracking so every click is measured and optimised.

  • Bid and budget management: we optimise for CPA, ROAS, or pipeline based on your KPIs.

  • Transparent reporting: you see spend, conversions, and ROI in plain language.

We focus on conversion and revenue impact, not vanity metrics.

What our SEM services include

End-to-end search engine marketing for paid search success

Google Ads & Bing Ads

Search and display campaigns on Google and Bing. We set up structure, targeting, and creatives, and optimise for conversions and ROI.

  • Search and display campaigns on Google and Bing
  • We set up structure, targeting, and creatives, and optimise for conversions and ROI

Pillar 1

Keyword & audience strategy

Keyword research, negative keywords, and audience targeting. We focus on high-intent terms and audiences that convert.

  • Keyword research, negative keywords, and audience targeting
  • We focus on high-intent terms and audiences that convert

Pillar 2

Landing pages & conversion tracking

We work with your site (or build landing pages) and set up conversion tracking so you can measure and optimise performance.

  • We work with your site (or build landing pages) and set up conversion tracking so you can measure and optimise performance

Pillar 3

Ongoing optimisation & reporting

Bid adjustments, A/B tests, and monthly reporting. You get clear visibility into spend, conversions, and ROI.

  • Bid adjustments, A/B tests, and monthly reporting
  • You get clear visibility into spend, conversions, and ROI

Pillar 4

Our SEM process

From strategy to scaling

  1. Stage 1

    Discovery

    Goals, budget, and audience; we align on KPIs and tracking.

  2. Stage 2

    Strategy

    Keyword and campaign structure; targeting and budget plan.

  3. Stage 3

    Launch

    Campaigns, ads, and tracking go live; we monitor and fix issues.

  4. Stage 4

    Optimise

    Bid and creative optimisation; we iterate based on data.

  5. Stage 5

    Report & scale

    Monthly reports and recommendations; we scale what works.

SEM results we deliver

Representative outcomes from our paid search work. See more in our Portfolio.

Lower cost per acquisition

Structured campaigns and landing pages; clients see improved CPA and ROAS.

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Predictable pipeline

Paid search becomes a measurable channel; clear attribution from click to conversion.

View case study

Scalable spend

We scale budgets and geos based on performance so growth is sustainable.

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Explore more success stories in our Portfolio.

SEM tools we use

Platforms for campaign management and reporting

  • Google Ads, Google Analytics 4
  • Bing Ads, Microsoft Advertising
  • Google Tag Manager, conversion tracking
  • Looker Studio, dashboards and reporting

Why SF Web Solutions for SEM

What makes us a strong fit for paid search

  • Conversion focus: we set up tracking and optimise for leads and revenue, not just clicks.

  • Transparent reporting: you see spend, conversions, and ROI every month in plain language.

  • Integration with SEO and landing pages: we work with design and dev so ads and pages work together.

  • Experience across B2B and B2C: we’ve run campaigns for startups and enterprises in India and globally.

  • No long-term lock-in: we work on retainers that you can scale or pause based on results.

Reporting is aligned to business KPIs and reviewed in regular growth loops.

How you can engage us for SEM

Flexible SEM engagement models

Track 1

SEM retainer

Monthly management of Google Ads and/or Bing Ads with clear scope, optimisation, and reporting. Ideal for sustained paid search growth.

Track 2

Campaign launch

One-off setup: campaign structure, ads, and tracking. We can hand over for in-house management or transition to a retainer.

Track 3

Audit & strategy

Review of existing campaigns and a prioritised recommendation document. Good starting point before ongoing management.

We scope every engagement after a short discovery. Book a consultation to discuss your SEM goals and budget.

Frequently asked questions about SEM

Ready to make paid search work for you?

Tell us your goals and budget. We’ll outline a clear SEM plan and expected ROI.

View our portfolio